Social Media Marketing for Law Firms

Social media marketing encompasses social advertising, social network engagement and message amplification.

Social builds brand trust and amplifies your message

Many lawyers understand the message amplification benefits of social media networks. But, did you know that social platforms play a large role in your branding?

Consumers searching for legal services need solutions to their very serious problems, and that means they need to believe in your abilities and trust in you to deliver. Your profiles on social can reach a consumer or their loved one at an opportune time. Your presence and posts need to articulate your brand’s message and communicate that trust.

The role social media now plays is big in advertising as well. This is especially clear with Facebook Ads. According to a recent study by Business Insider, users are spending almost an hour per day scrolling through Facebook updates.

Law firms and practitioners need to consider how they can factor social media into their marketing mix.

Speaking of trust, social media is central to establishing “social proof.” This self-explanatory term has been proven to affect consumer choice in study after study. Attorneys can gain social proof by posting consistently onto their social channels, which hopefully results in increasing followers and other “proof signals” such as likes, comments and reviews.

Between court and practice management, attorneys have a lot on their plates. ClikTru will handle your social marketing so you get the results you need.